CSMART Eshop
The BtoB solution for centralized purchasing management

B2B (Business to Business) e-commerce refers to commercial transactions between companies. Conversely, B2C (Business to Consumer) refers to sales made directly to individual consumers.

B2B (Business to Business) e-commerce:

• Orders are often larger.
• Prices can be customized to suit the customer.
• The purchasing process takes longer and involves several decision-makers.
• Payments are often made on invoice or on time.

• An adapted logistics process

• A strict regulatory process

B2C (Business to Consumer) e-commerce:

• Orders are often larger.
• Prices are fixed and visible to all.
• The process is emotional: promotions, user experience, immediacy.
• Payments are made immediately online.
• An adapted logistics process

• A strict regulatory process

In B2B e-commerce, it’s common practice to tailor the offer to each customer.

• Specific catalogs: each customer can see only the products intended for them.
• Customized pricing: prices vary according to volumes, contracts or commercial conditions.
  
• Customer groups: buyers are grouped together to easily apply specific rates and offers.
  
• Secure access: catalogs and prices are visible only after authentication.
  
• Integrated ERP: facilitates automatic catalog and price management.
  

To facilitate B2B replenishment, it’s important to offer fast, practical tools:

• Recurring orders: allow customers to schedule regular purchases.
• Purchase history:make it easy to renew a previous order.
• Favorites lists:help buyers create lists of frequently ordered products.
• Stock alerts: automatically notify you when a key product is available or out of stock.
• One-click ordering: simplify the ordering process to save time.

To effectively synchronize inventory between different channels, it is essential to use centralized tools:

• ERP or multi-channel management platform: they update inventory in real time across all channels.
• E-commerce connectors:
  link online stores, marketplaces and physical stores.
• Centralized stock: a single stock is managed to avoid errors and shortages.
• Automatic alerts:warn when a product reaches a critical threshold.
• Frequent updates:all sales and returns automatically adjust available stock.

CSMART Eshop offers specific functionalities tailored to the needs of central purchasing agencies and wholesalers:

• Centralized product catalog: real-time synchronization of prices, descriptions, stocks and promotions.
• Customized pricing: specific pricing by customer, segment or purchase volume.
• Real-time inventories: Availability monitoring and alerts on critical thresholds.
• Automated ordering: Generate and track orders directly from the e-shop.
• Customer history: Access to past orders, invoices and specific conditions.
• Regulatory compliance: management of VAT, local standards and electronic invoices (Invoice X).
• Customization: e-shop interface adapted to B2B needs, with quick ordering and detailed information sheets.
• Reporting and analytics: Track sales, margins, performance and trends.

Yes, the CSMART Eshop interface is designed to meet the specific needs of professional customers. The dedicated shop includes features such as quick orders, which enable multiple SKUs to be entered or imported in just a few clicks, and detailed product sheets with descriptions, discount prices, variants and stock availability. The aim is to tailor the experience of professional buyers to the volumes and specificities of B2B transactions.

Yes, CSMART Eshop integrates an access rights management system to guarantee the security of sensitive data. Roles and authorizations can be defined for each user or group. For example, a salesperson can only see his or her customers, while an administrator has access to all data. This control reinforces confidentiality and protects critical data from unauthorized access.

On CSMART Eshop, you can view several key data points that enable you to accurately analyze your supply chain:

Sales

• Sales overall and by customer, by product.
• Number of orders placed, shipped and delivered.
• Best-selling and unsold products.
• Analysis of sales trends over different periods.

Margins and performance

• Gross and net margins by product or order.
• Profitability by customer or product category.
• Cost of operations (logistics, production, etc.).

Stocks

• Current stock levels and critical thresholds.
• Inventory turnover rate.
• History of stock movements (in/out).

Purchasing

• Volume and cost of purchases by supplier.
• Supplier order history.
• Evaluation of supplier performance (deadlines, quality).

Lead times and logistics

• Average delivery times by carrier or geographical area.
• Rate of orders delivered on time.
• Follow-up of returns and complaints.

Customers and e-shop

• Order frequency by customer.
• Average basket value on the e-shop.
• User activity on the store (products viewed, cart abandonments).